Who Is Birdie?
Let's take a trip into my world and the journey to creating a one-of-a-kind blonde range.
As a kid, my Papa gave me the nickname "Birdie," and little did he know, that nickname would become the inspiration for my future business.
In 2010, after 12 years of working in a salon, I decided to take the plunge and open my own salon. But instead of going with the traditional "Hairdressing" name, I wanted something that would truly stand out. That's when I remembered my childhood nickname and decided to embrace it fully.
The vision for my career was all about going beyond the standard hairdressing experience. Never wanting the mundane process of brown tints and standard haircutting, I wanted to break away from the cookie-cutter style and create something that truly reflected my unique style and personality.
And boy, did I love where My career has taken me. Scalp bleaching has become my specialty and getting the lightest and cleanest blondes you could desire. I loves the challenge of colour corrections, especially those of you that have dabbled into the world of black box dye. You only do it once…or maybe twice, then you should hav learnt your lesson.
We all know that blondes have more fun! I loves a soft pastel tone, an icy white blonde or a cheeky strawberry blonde. Anything blonde and fun. And for those who still love a little darkness in their hair? I love to create befitting balayages and beachy highlights.
On my journey I have been loyal to many brands, but was never truely happy with a professional haircare line that worked well with her client’s blonde hair.
The Hairdressing industry went through a major change in the COVID era, seeing professional hair and beauty ranges, which were once salon exclusive, now stocked en masse in Supermarkets and discount chemists. The loyalty we had shown them for decades was now shredded.
So I decided to take the biggest step of my career and create my own range of Hair Care. This way I could control where it was stocked and allowed my clients to have the right information on what suited their hair. So I created the Birdie Blondes Range. Shampoos, Conditioners, Treatments and a Styling Range specifically to moisturise and give shine to blonde hair.
Thanks to my passion and hard work, you are guaranteed to leave every wash with a smile on your face and a blonde that's out of this world.
These days I call myself a Blonde Specialist and Blonde Alchemist bringing together my skills as a Blonde Colourist, my passion for low tox ingredients and my geeky science obsession with formulas to create a haven of all things Blonde Hair.
In my 20s I started my natural health journey. Firstly, due to excessive migraines and the toxins I was exposed to in this career and now it has become who I am. As a mother of 3 teenagers, I have always read food labels and been aware of the ‘tricks’ of the food industry to create addiction to junk food. I believe health starts from within. I shop at local Farmer’s Markets and eat organic and pesticide free where I can.
A few years ago I took up study into Nutrition and Natural Therapies and studied all I could on hormonal issues after discovering cysts on my thyroid. I wanted to control the cysts by implementing natural therapies rather than going down the pharmaceutical path. Little did I know this would open my eyes to a world beyond chemicals in food and took me on a journey into the toxic world of Big Beauty.
Whilst creating this range I delved into the world of ingredients and discovered that most of the Big Beauty brands were full of toxic, hormone disrupting ingredients. I found the strangest things like butane and soy based ingredients which I knew were not suitable for women’s bodies, especially those wanting to carry a child.
I now have a full range of Hair Care that I know is safe not only for women’s hormones but makes the hair feel amazing. My clients love it and their blonde hair is finally shiny and bright.
I have recently expanded my passion for blonde hair, now including lightener, peroxide, coloured conditioners and Blonde Hair Education in my creative space. I am working on a skincare range and perfecting a natural, aluminium free spray deodorant!
It’s all about Blonde Alchemy so welcome to my space and enjoy the range.