Obsessive Blonde Haircare and Education
💕 Cleaner Blondes. Healthier Hair 💕
“30 years behind the chair was enough to prove one thing,
big beauty does great marketing , but will destroy your colour.”
-Leasa (Blonde Specialist)
Best Sellers
Why Birdie?
Better Blondes Start Here
Cruelty Free & Vegan
Rethink what you are putting on your hair and body
Less Unnecessary Chemical Exposure. More Conscious Blonding.
At Birdie, we believe beautiful blonde hair shouldn't mean overlooking what goes into the products we use every day.
Created by a Blonde Specialist with 30+ years behind the chair, Birdie brings together high-performance blonde products and straight-talking professional education, with a focus on ingredient awareness, considered formulations and reducing unnecessary chemical exposure wherever possible.
We're here to challenge the industry's one-size-fits-all approach, help consumers and hairdressers make more informed choices and rethink what professional blonding can look like.
Because great blonde hair is about more than the result. It's about understanding the products, the ingredients and the way we work.
My Hair Is…
Who really loves their hair 100%? Let Birdie at least help you adore your hair 99.9%
Shop your hair challenges below and see what the Birdie range can do for you.
Hairdressers, This One is For You.
Better products. Smarter education. More profitable hairdressing. Discover professional haircare, lightener and Blonde Specialist education created to help modern hairdressers look after their clients, their business and themselves
PRICE IT. PROFIT FROM IT.
Stop guessing what to charge for colour. Pricing for Profits shows hairdressers and salon owners how to calculate their real costs, set profitable service prices and finally know what each appointment is actually making you.
9 LEVELS OF LIFT. ZERO COMPROMISE.
Meet Birdie Easy Lift 9 Level Bleach. High performance professional lightener designed for hairdressers who want powerful lift, beautiful blondes and a healthier, easier blonding service service.
LOVE HAIR PRODUCTS? MAKE MONEY FROM IT.
Turn your favourite Blonde Haircare products into an extra income stream. Join the Birdie Hairdresser Affiliate Programme and earn commission by recommending professional haircare and salon products you genuinely love to your clients and community.
DID YOU KNOW THAT BIG BEAUTY IS SELLING YOU PLASTIC FILLED HAIRCARE THAT WILL DISRUPT YOUR HORMONES?
4 years ago I took a deep dive into the brands that I was stocking in my salon. The ingredients I found shocked me. How could I not have noticed? Because sometimes we trust with blind faith.
I found alcohol as a major ingredient in a heat protector spray, synthetic fixing agents that form a film on the hair, derivatives of soy and vinyl based ingredients. Meanwhile, hairdressers and clients are left with dry hair, dull blonde tones, and overpriced products. Now research is showing that these products contain hormone distrusting synthetic ingredients that the body does not recognise. This increases the risk of hormonal cancers, PCOS, early or difficult menopause and pregnancy issues. All so Big Beauty can make extra profits
We’ve seen it in food and it is being exposed in the Beauty Industry.
If you want to connect with my deep dive follow my videos on You Tube and Instagram
WHAT MAKES BIRDIE DIFFERENT?
As a Blonde Specialist with 27 years in the industry, I’ve seen firsthand how major brands changed formulas, lowered quality, and relied on branding to keep people buying.
I was done watching blonde hair destroyed by overhyped products, lazy education, and bleach being treated like a toy instead of a tool.
My professional haircare range is salon-tested, blonde-approved, and formulated to support real hair health—not marketing fantasies. Every product is designed to protect the integrity of the hair fibre, maintain clean, bright blondes, and minimise breakage, brass, and unnecessary toner fade. No fillers. No toxins. No cult-product nonsense.
Education is where the real transformation happens. I offer advanced blonde education for hairdressers who want to understand bleach properly—how it actually works, how to control it, and how to stop snapping hair off at the bowl. If you want predictable lift, healthier blondes, and clients who keep their length, you’re in the right place.
As a Blonde Specialist, I noticed that many blonde toning shampoos often left hair looking dull and over-toned, with buildup that became challenging to remove. So I developed Hey Blondie! Toning Shampoo. This innovative shampoo is designed to keep blonde hair light, bright, and beautifully toned without the unwanted buildup. Discover the perfect solution for maintaining radiant and fresh blonde locks with Hey Blondie! Toning Shampoo—your go-to for vibrant and stunning hair every day!
But wait, there's more! Hey Blondie! Purple Toning Shampoo is not just about toning—it's a treat for your hair. It's designed to provide deep hydration, replenishing your strands and leaving them feeling silky-smooth and nourished. Say hello to hair that's as healthy as it is gorgeous!
Hey Blondie! Shampoo is sulfate and paraben-free, ensuring a gentle yet effective cleanse. You can enjoy the benefits of beautifully toned hair without any harsh chemicals. It's a win for your locks and the planet!
Now, let's unveil the superstar ingredients that make this toning shampoo fabulous:
HYDROLYZED QUINOA: Get ready for longer-lasting results! This incredible ingredient improves hair color uptake by up to 20%, ensuring that your blonde tones stay vibrant and true for an extended period. Say hello to a dazzling, head-turning blonde that lasts!
CITILLUS LANATUS FRUIT (WATERMELON) EXTRACT: Prepare to be amazed by the power of hydration and smoothness! This mighty conditioning agent will leave your hair feeling irresistibly soft, smooth, and tangle-free. Say goodbye to knots and hello to hair that's easy to manage and style.
With Birdie’s Hey Blondie! Purple Toning Shampoo, you can say goodbye to brassiness and hello to beautifully toned hair that shines like a star. Keep your blonde looking fresh, clean, and brass-free between salon visits with this sulfate and paraben-free shampoo.
Get ready to unleash your inner blonde bombshell and rock the hair of your dreams! Hey Blondie! Purple Toning Shampoo is your secret weapon for gorgeous, toned blonde locks that turn heads wherever you go. Embrace the power of Birdie and get ready to slay the blonde game like never before!
DIRECTIONS:
Remove excess water from hair. Distribute evenly throughout hair. For overtone look simply apply to towel dried hair and monitor closely. To reduce brassiness simply apply to wet hair, rinse and repeat. DO NOT exceed 60 seconds in hair. Alternate with your favourite daily shampoo as necessary and follow with Conditioner.
INGREDIENTS:
Aqua, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Polyquaternium 7, Sodium Lauroamphoacetate, Glycerin, Polyquaternium-10, Potassium Sorbate, Coco-Glucoside, Glyceryl Oleate, Propanediol, Hydrolyzed Jojoba Esters, Hydrolyzed Quinoa, Citrullus Lanatus Fruit (Watermelon) Extract*, Panax Ginseng Root Extract*, Urtica Dioica (Nettle) Extract*, Telopea Speciosissima Leaf (Waratah) Extract*, C 60725, Cl 60730, Parfum, Phenoxyethanol, Ethylhexylglycerin, Citric Acid. "Certified Organic Ingredients
OTHER INFO:
Made in Australia. All of our hair care products are produced free from sulfates, parabens, ethoxylates, propylene glycol, petrochemical cleansers, phthalates, DE and artificial colours.
Products not tested on animals.
Packaged in recyclable plastic