creating beautiful blondes without compromising hair health
Blonde Haircare products created by a Blonde Specialist
made in Australia
Cruelty Free & Vegan
Paraben and Sulfate Free
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As a Blonde Specialist, I noticed that many blonde toning shampoos often left hair looking dull and over-toned, with buildup that became challenging to remove. So I developed Hey Blondie! Toning Shampoo. This innovative shampoo is designed to keep blonde hair light, bright, and beautifully toned without the unwanted buildup. Discover the perfect solution for maintaining radiant and fresh blonde locks with Hey Blondie! Toning Shampoo—your go-to for vibrant and stunning hair every day!
But wait, there's more! Hey Blondie! Purple Toning Shampoo is not just about toning—it's a treat for your hair. It's designed to provide deep hydration, replenishing your strands and leaving them feeling silky-smooth and nourished. Say hello to hair that's as healthy as it is gorgeous!
Hey Blondie! Shampoo is sulfate and paraben-free, ensuring a gentle yet effective cleanse. You can enjoy the benefits of beautifully toned hair without any harsh chemicals. It's a win for your locks and the planet!
Now, let's unveil the superstar ingredients that make this toning shampoo fabulous:
HYDROLYZED QUINOA: Get ready for longer-lasting results! This incredible ingredient improves hair color uptake by up to 20%, ensuring that your blonde tones stay vibrant and true for an extended period. Say hello to a dazzling, head-turning blonde that lasts!
CITILLUS LANATUS FRUIT (WATERMELON) EXTRACT: Prepare to be amazed by the power of hydration and smoothness! This mighty conditioning agent will leave your hair feeling irresistibly soft, smooth, and tangle-free. Say goodbye to knots and hello to hair that's easy to manage and style.
With Birdie’s Hey Blondie! Purple Toning Shampoo, you can say goodbye to brassiness and hello to beautifully toned hair that shines like a star. Keep your blonde looking fresh, clean, and brass-free between salon visits with this sulfate and paraben-free shampoo.
Get ready to unleash your inner blonde bombshell and rock the hair of your dreams! Hey Blondie! Purple Toning Shampoo is your secret weapon for gorgeous, toned blonde locks that turn heads wherever you go. Embrace the power of Birdie and get ready to slay the blonde game like never before!
DIRECTIONS:
Remove excess water from hair. Distribute evenly throughout hair. For overtone look simply apply to towel dried hair and monitor closely. To reduce brassiness simply apply to wet hair, rinse and repeat. DO NOT exceed 60 seconds in hair. Alternate with your favourite daily shampoo as necessary and follow with Conditioner.
INGREDIENTS:
Aqua, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Polyquaternium 7, Sodium Lauroamphoacetate, Glycerin, Polyquaternium-10, Potassium Sorbate, Coco-Glucoside, Glyceryl Oleate, Propanediol, Hydrolyzed Jojoba Esters, Hydrolyzed Quinoa, Citrullus Lanatus Fruit (Watermelon) Extract*, Panax Ginseng Root Extract*, Urtica Dioica (Nettle) Extract*, Telopea Speciosissima Leaf (Waratah) Extract*, C 60725, Cl 60730, Parfum, Phenoxyethanol, Ethylhexylglycerin, Citric Acid. "Certified Organic Ingredients
OTHER INFO:
Made in Australia. All of our hair care products are produced free from sulfates, parabens, ethoxylates, propylene glycol, petrochemical cleansers, phthalates, DE and artificial colours.
Products not tested on animals.
Packaged in recyclable plastic
100% Raw Batana Oil
Straight from the forests of Honduras. Ethically sourced and 100% raw. This is the real deal. Beware of fakes. Nourish your hair and skin with the tropical magic of Birdie’s Raw Batana Oil. This rich, caramel/coffee smelling butter is your all-in-one beauty essential. Use it as a deep treatment after bleaching, a hair loss remedy, or a smoothing serum to fight frizz and seal split ends after styling. Perfect for taming fluffy curls, flyaways, and keeping your hair sleek even in humid weather. But it doesn't stop there—massage it into dry lips, elbows, or any rough patches for instant softness. 100% raw, multi-use, and oh-so-addictive.
DIRECTIONS
As a hair treatment- place a 2cm sized ball of butter on your hands and rub together then run through dry hair. Product can be combed through. leave for 30min or overnight and shampoo out the next day. Style as usual.
As a styling oil- rub a 1/2 fingernail sized ball between your hands and apply to dry hair starting at the ends first then use hands to tame flyaways. This can be left in the hair until it is next shampooed. The oil will naturally migrate to your scalp helping encourage new hair growth and ensuring new hair is thick and shiny.
As a skin moisturiser- rub batana butter into skin until moisturised. it does not need to be washed off and can be used regularly.
INGREDIENTS
100% Raw Batana Oil
OTHER INFORMATION
Packaged in Australia. All of our hair care products are produced free from sulfates, parabens, ethoxylates, propylene glycol, petrochemical cleansers, phthalates, DE and artificial colours.
Products not tested on animals.
Infuse your dry, brittle hair with much-needed moisture. Forget protein treatments that only harden the hair—what your hair truly needs is moisture. If your hair frizzes in humidity or rain, it's a clear sign that it’s craving hydration. That's why I created The Dream Hair Mask. Packed with natural nutrients, this mask provides intense moisture that your hair will drink up. Transform your hair with The Dream Hair Mask and enjoy soft, hydrated, and frizz-free locks.
Hydrolysed Quinoa: Get ready to experience the power of nature! Hydrolysed quinoa is a protein-rich ingredient that deeply nourishes and strengthens hair. It helps repair damage caused by bleaching and restores moisture, leaving your locks feeling soft, smooth, and revitalized.
Argan Oil: Prepare for a luxurious treatment! Argan oil is known for its exceptional hydrating and restorative properties. It penetrates deeply into the hair shaft, providing intense moisture and shine. It helps to revive bleached and blonde hair, giving it a healthy appearance and a beautiful glow.
DIRECTIONS:
To use, simply apply the mask to clean, damp hair, focusing on the mid-lengths and ends. Leave it on for 10-30min, allowing the nourishing ingredients to work their magic. Rinse thoroughly, and prepare to be amazed by the results. Can be left in the hair overnight as a treatment
INGREDIENTS:
Aqua, Behentrimonium Chloride, Cetearyl Alcohol, Glycerin, Coco-Caprylate, Olea Europea Fruit (Olive) Oil*, Argania Spinosa (Argan) Kernel Oil*, Polyquaternium 10, Hydrolyzed Quinoa, Polyquaternium 7, Chamomilla Recutita (Matricaria) Flower Extract*, Hydrolyzed Jojoba Esters, | Fragrance, Panthenol, Sambucus Nigra (Elderflower) Extract*, Hylocereus Undatus Fruit (Dragonfruit) Extract*, Eucalyptus Globulus (Tasmanian Blue Gum) Extract, Phenoxyethanol, Ethylhexyglycerin, Citric Acid, Sodium Edetate.
*Certified Organic Ingredients
OTHER INFO:
Made in Australia. All of our hair care products are produced free from sulfates, parabens, ethoxylates, propylene glycol, petrochemical cleansers, phthalates, DE and artificial colours.
Products not tested on animals
Packaged in recyclable plastic
Hairdressers, This One is For You.
Better products. Smarter education. More profitable hairdressing. Discover professional haircare, lightener and Blonde Specialist education created to help modern hairdressers look after their clients, their business and themselves
PRICE IT. PROFIT FROM IT.
Stop guessing what to charge for colour. Pricing for Profits shows hairdressers and salon owners how to calculate their real costs, set profitable service prices and finally know what each appointment is actually making you.
9 LEVELS OF LIFT. ZERO COMPROMISE.
Meet Birdie Easy Lift 9 Level Bleach. High performance professional lightener designed for hairdressers who want powerful lift, beautiful blondes and a healthier, easier blonding service service.
LOVE HAIR PRODUCTS? MAKE MONEY FROM IT.
Turn your favourite Blonde Haircare products into an extra income stream. Join the Birdie Hairdresser Affiliate Programme and earn commission by recommending professional haircare and salon products you genuinely love to your clients and community.
DID YOU KNOW THAT BIG BEAUTY IS SELLING YOU PLASTIC FILLED HAIRCARE THAT WILL DISRUPT YOUR HORMONES?
4 years ago I took a deep dive into the brands that I was stocking in my salon. The ingredients I found shocked me. How could I not have noticed? Because sometimes we trust with blind faith.
I found alcohol as a major ingredient in a heat protector spray, synthetic fixing agents that form a film on the hair, derivatives of soy and vinyl based ingredients. Meanwhile, hairdressers and clients are left with dry hair, dull blonde tones, and overpriced products. Now research is showing that these products contain hormone distrusting synthetic ingredients that the body does not recognise. This increases the risk of hormonal cancers, PCOS, early or difficult menopause and pregnancy issues. All so Big Beauty can make extra profits
We’ve seen it in food and it is being exposed in the Beauty Industry.
If you want to connect with my deep dive follow my videos on You Tube and Instagram
WHAT MAKES BIRDIE DIFFERENT?
As a Blonde Specialist with 27 years in the industry, I’ve seen firsthand how major brands changed formulas, lowered quality, and relied on branding to keep people buying.
I was done watching blonde hair destroyed by overhyped products, lazy education, and bleach being treated like a toy instead of a tool.
My professional haircare range is salon-tested, blonde-approved, and formulated to support real hair health—not marketing fantasies. Every product is designed to protect the integrity of the hair fibre, maintain clean, bright blondes, and minimise breakage, brass, and unnecessary toner fade. No fillers. No toxins. No cult-product nonsense.
Education is where the real transformation happens. I offer advanced blonde education for hairdressers who want to understand bleach properly—how it actually works, how to control it, and how to stop snapping hair off at the bowl. If you want predictable lift, healthier blondes, and clients who keep their length, you’re in the right place.