the only full haircare range designed for blonde hair
Just seriously shiny blonde hair
created by a Blonde Specialist of 27 years
australian brand
free from hormone disruptors
blonde hair friendly
shine you can see in just one wash
paraben & sulfate free
vegan
cruelty free
CLEANER BLONDES, HEALTHIER HAIR
I have been working as a hairdresser for 27 years and from the start of my career I have been obsessed with all things blonde. I played and tested with formulas for pinks and copper blondes way before they were a thing. I was fascinated with the tonality of blonde hair and how it reflected light. I loved the way bleach could lift the hair and give me the most beautiful blank canvas to paint on. I studied, tested and perfected my bleach application and soon I became a one of the few Colourists who would Scalp Bleach without fear. These days I call myself a Blonde Specialist and Blonde Alchemist bringing together my skills as a Blonde Colourist, my passion for low tox ingredients and my geeky science obsession with formulas to create a haven of all things Blonde Hair.
